World’s leading brand consulting firm, Interbrand has recently announced its 2017 Best Global Brands Report where Huawei has moved to number 70 – two spots up from its ranking last year.
With a brand valued at approximately USD6.676bil (RM28.23bil), Huawei has grown by 14% over the past year.
This is the third consecutive year where the Chinese networking and telecommunication services company climbed the Interbrand’s list, following of its debut as the first mainland Chinese brand to be recognised as a Best Global Brand in 2014.
According to Interbrand, Huawei is accelerating global digital transformations and building a better-connected world by creating enhanced networks. This has contributed to rapid growth of 14% in brand value and further highlights the strength of the world-wide company.
HUAWEI’s brand value continues to increase, largely due to steady performance growth and its breakthrough into the consumer electronics market. In the first half of 2017, HUAWEI’s smartphone shipments rose to 70.01 million, delivering a year-on- year increase of 20.6% – outperforming the industry average. HUAWEI’s premium flagship HUAWEI P and HUAWEI Mate smartphone series has become increasingly popular around the world, strengthening its influence in high-end markets.
According to industry analysts IDC, shipment volumes of HUAWEI smartphones made it the largest manufacturer in China and third largest worldwide in Q2 2017. HUAWEI’s smartphone global market share has also grown to 11.3%, up from 9.8% over the same period last year – placing the company within 1% of Apple.
In addition to its range of smartphones, HUAWEI also introduced a trio of new MateBook PC products, combining stylish and portable design with powerful performance. Since its launch, the new HUAWEI MateBook range has received significant praise and recognition from media and consumers alike.
HUAWEI continues to be recognised by numerous esteemed institutions and included in the world’s most respected brand rankings lists. In the latest Fortune 500, HUAWEI was placed in the Top 100 list for the first time, leaping from 129 to 83. Moreover, the company was named as the only Chinese brand in Forbes’ most valuable global brands list in 2017.