Consumer Lifestyle

Beauty & the Beast – Huawei nova 2i

Today, the presence of the mobile phone has become ubiquitous.

HUAWEI nova 2i_Product shot_Aurora Blue_5

It is no longer your wallet or house keys that you can leave home without – but your smartphone.

 

And given with the vast array of choices out in the market – in every colour, every size, and every configuration – it has become a challenge to separate the wheat from the chaff.

 

That said, many of us would likely be drawn to the beauty of the product – looking at the screen size, the design, the thinness of the smartphone, the display, capabilities and functionalities.

 

At the same time, we have also become more aware of that demands on our device has increased many-fold due to our urban lifestyles; social, professional and private lives.

 

So Huawei has to work harder and deliver innovations that bring new possibilities that suit the modern lifestyles we now live in. to how we work, live and play.

 

To this end, it is equally important to give attention to a frequently neglected aspect when choosing a smartphone – the heart of the device, the chipset. But first, we need to discover how the heart ‘pump’ more functionalities, speed and intelligence into the device.

HUAWEI nova 2i_FullView Display and Four Cameras

The Beauty

Taking one of the latest introductions into the market, the Huawei nova 2i is a stunning piece of technology with a streamlined form factor marrying looks and function.

 

The unibody device is sculpted from curved edges and soft flowing lines that highlight its beautiful symmetry. One of the thinnest smartphones in the market, it boasts a 5.93 inch FullView display with an 18:9 aspect ratio. It is also one of the first devices in the world to feature this premium screen experience.

 

The 83% screen-to-body ratio, ensures a sharp and clear image, supported by FHD+ resolution with a high pixel per inch (PPI) density. This means an exceptional widescreen viewing experience that sets the new standards for premium reading, viewing, browsing and gaming enjoyment, on location or on the go.

 

Another Huawei first lies in is its powerful quad cameras – Front and Back Dual Lens Cameras. The combination of a f/2.0 13MP lens and a 1.75um 2MP in the front is boosted by a ‘Translucent Light Lampshade’. ‘Selfie’ enthusiasts can have a field day even in challenging light conditions.

 

The studio-level high CRI (colour rendering index) smart selfie toning flash which produces flattering soft light in low-light or even pitch-black conditions. Its rear-facing camera combines a 16MP lens and a 2MP lens allows images to be readjusted in post-production after it has been captured, to achieve different bokeh effects, offering more options to get the perfect shot. The live-picture option, which produces two-second micro-videos of images, turns static snapshots into moving pictures.

 

All this magic is brought together seamlessly by high-end components and intelligent software – including its EMUI 5.1. But, none of this is possible without a beautiful beast, the chipset, that delivers on all fronts.

 

The Beast

The Huawei nova 2i offers a premium experience through a finely-tuned balance of hardware and software. Powered by the fast and efficient Kirin 659 chipset, Huawei’s Android 7-based EMUI 5.1 intelligently optimises the stock Android experience from the ground up and Huawei’s proprietary machine learning technology allows Huawei nova 2i to learn and predict user behaviour.

 

When placed head to head with one of the latest chipsets in the market, Snapdragon 450, Huawei’s Kirin 659 outperforms in the most important and crucial ways for the end-user.

 

Power consumption and battery life continues to be a key consideration for all when selecting a mobile device. A few years back, a major phone brand introduced their new phone with two chipset configurations; one chipset configuration delivered an improved power performance of close to 20 per cent.

 

This led to a huge reaction from a large group of ​​consumers around the world, asking to withdraw the weaker Snapdragon 450-powered chip, and replacing it with the TSMC manufacturing chip. Kirin 659 uses the latter. Together, Huawei’s proprietary Kirin 659 chipset and EMUI 5.1 delivers outstanding power efficiency. The Huawei nova 2i’s 3340 mAh battery can easily last up to two days of ordinary use.

 

Another highlight of Kirin 659 is its i5 processor, which controls sensors with very low energy consumption while the CPU is on standby mode/ sleep. Kirin 659’s i5 processor is a processor dedicated to managing sensors such as steps tracking and GPS.

 

When the handset is turned off, Kirin 659 does not wake up the main CPU to run steps tracking and GPS positioning. Instead, it taps on the i5 processor to manage these tasks with very minimal power, thus reducing power consumption and helping consumers to obtain more standby time.

 

Speed is another critical consideration, driven by the depth and breadth of computing power from the chipset. Kirin 659’s main frequency is significantly higher than Snapdragon 450. Whichever CPU has the higher frequency will deliver a much stronger performance. Technically speaking, when we put the making of the chip process aside, the frequency of Kirin 659 (4*2.36G + 4*1.7G) is higher than Snapdragon 450 (8*1.8G) by 12.7 per cent! What this translates into for users is a faster, lag-free experience even when firing up the most demanding multi-tasks, processes and apps.

 

As the saying goes, “outer beauty attracts, but inner beauty captivates.” Ultimately, what’s outside needs to live up to what’s on the inside as well and smartphones are no different. The Huawei nova 2i an engineering feat, pushing the boundaries so that consumers can do more, share more and achieve more with less.

 

The Huawei nova 2i is will be available in stores from October 13, 2017 onwards.

 

It will be available in Graphite Black, Prestige Gold and Aurora Blue and retails at RM1,299 nationwide.

HUAWEI nova 2i_Product shot_Prestige Gold_7Prestige Gold

HUAWEI nova 2i_Product Shot_Graphite Black_6Graphite Black

HUAWEI nova 2i_Product shot_Aurora Blue_4Aurora Blue

 

For more information on the Huawei nova 2i and other innovations, please visit http://consumer.huawei.com or Huawei’s official Facebook page www.facebook.com/HuaweiMobileMY.

 

 

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