Whitman launches first advisor-driven wealth management mobile app- iWealth

Whitman Independent Advisors (Whitman) has launched iWealth, Malaysia’s first advisory-driven online wealth management mobile application.

iWealth seamlessly converges both technologies and a personal advisor with finance technology innovation to deliver personalised management solutions capable of helping Malaysians achieve financial freedom.

Iwealth Q&A

(from L to R) Ms Yap Choy Har, Executive Director, Mr Yap Ming Hui, Founder & Managing Director, and Mr Lye Siyuan, Marketing Manager from Whitman Independent Advisors

In addition, the app is especially targeting millennials that want to achieve financial freedom.

Whitman managing director Yap Ming Hui said with the app’s affordability,  it would appeal to millennials as it will support and build their personalised roadmap to financial freedom.

“In the past, they (young adults) may not have had the opportunity to do so due to the high advisory fees charged and higher minimum asset requirement.

“However, riding on technology, iWealth will deliver holistic financial solutions in a manner that suits the new generation of consumers, whose demand for greater convenience, accessibility and affordability is insatiable,” he said, adding there’s are no other fintech innovation in the market similar to iWealth.

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Through the app, it will address the lack of empowerment and financial foresight of today’s younger generation.

Yap said millennials would not be able to afford to purchase financial products such as life insurances, shares, unit trusts funds or properties.

“This is due to their limited financial resources and they cannot afford to make any mistakes when they purchase financial products that are not aligned to their financial goals and products that would deplete their hard-earned money.

“Additionally, financial service providers that choose to sell products to unknowing consumers without first referring to their client’s roadmap to financial freedom will further compound the situation,” he said.

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He added that iWealth’s will go back to basics and offer users a holistic and tangible roadmap to their financial goals.

“Without a roadmap to act as a guide, it is very challenging and almost impossible for anyone to achieve financial freedom in a structured manner, let alone make any financial decisions that would positively impact them in the future,” Yap said.

iWealth will seamlessly integrate offline holistic wealth management disciplines with a whole new online user experience.

It aggregates, analyses, and organises financial information such as assets, liabilities, income, and expenses conveniently on the mobile app.

Based on the user’s financial profile, iWealth highlights gaps and opportunities to improve one’s financial position as well as provide personalised strategies to achieve financial freedom.

iWealth will also help users understand the impact of life events on personal finances (making a home purchase, starting a family and investments), by providing tangible step by step solutions to navigate these important decisions.

At the same time, an annual report card is generated to help users’ gauge and measure their wealth management progress against the original recommendations. In short, a roadmap to financial freedom is at your fingertips.

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Meanwhile, Yap said there will be more enhancements to be made on iWealth’s functionality to ensure that the app continues to capture evolving needs and solve consumer pain points.




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