Need a car? Think SOCAR

Written by Kevin Wong

Most of us, Malaysians, are highly dependent on our personally-owned vehicles to get us around be it for work or leisure.

From time-to-time, we would use the public transportation (MRT and LRT) and e-hailing services when we want to avoid driving or to escape the struggle to find parking or and to avoid our infamous traffic jams (yes, we all know the struggle is real).

However, public transportation does not operate 24 hours while getting e-hailing services, especially late at night or in the wee hours of the morning can be almost impossible.

What about taxis you may ask? We would think twice, won’t we?

2018_06_01 - SOCAR 0 GST_Infographics-04

On top of this, it has become more difficult to afford and own a car with the increasing cost of living. (If you already have your car, don’t stop reading. There’s something in it for you too.)

So, how do we solve this dilemma? Don’t fret  as SOCAR is here in Malaysia for us to utilise.

What is SOCAR, you ask? Let Leon Foong, SOCAR CEO, tell you in this exclusive interview with TechsideTale.


SOCAR CEO Leon Foong

TST: So, do tell us what is SOCAR all about?

Leon: SOCAR is an application which enables people to book a car at any of our zones and locations from a duration 30 minutes up to a month.

It is a car-sharing app where we own and fully operate all the vehicles  which are distributed across 450 locations in Malaysia and everything is easily controlled through the mobile app – to locate, unlock and lock the car and to start the car.

TST: How car-sharing apps  like SOCAR will appeal to Malaysians?

Leon:Unlike public transportation, SOCAR is available 24 hours making it convenient for Malaysians.

Additionally, we started to observe that more Malaysians are starting to have a multiflex behaviour – this means that commuters are moving away from private-owned vehicles and have started using alternative options such as MRT and LRT, buses, e-hailing and car-sharing to get to their destinations.

Using car-sharing makes more economical sense, especially for those who  hardly drive while for Malaysians who are into cars, they can drive a different a car each week as we have more than 12 different variants of vehicle on our platform.

That said, our main target audience are for those who appreciate convenience, the affordability of being a multiflexer and those who wants to save cost of owning and maintaining a vehicle.

Malaysians can save a lot of money as they won’t need to pay for instalments, insurance and maintenance.

So, instead of owning a car, why not use car-sharing as your mode of transportation?

TST: Having that said, what makes SOCAR to stand out among its competitors?

Leon: Our locations and technology are our key value propositions. As mentioned earlier, we have 450 locations ranging from LRT and MRT stations as well as popular shopping malls.


Leon: We have 450 locations which ranges from LRT and MRT stations as well as popular shopping malls.

Therefore, we have the best locations, at the same time, the technology we use is the most seamless as we are using a keyless system to activate our cars.

Also, we do offer other services which include a one-way drop off service to Kuala Lumpur International Airport – where you pick up one of our cars and drop it off at the airport.

TST: How would a user get to one of the cars?

Leon: In most areas, users will need to go to our designated locations to pick up the cars. However, in areas such as Bangsar, Mont Kiara and some spots in Petaling Jaya, we provide door-to-door delivery. That said, we are in the process of scaling up our door-to-door cover more areas.

TST: Could you share what is the technology behind SOCAR and how does it work?


Leon: The technology behind SOCAR is basically a machine-to-machine (M2M) technology where each car is equipped with a car securing agent (technically a blackbox) which is plugged into the canvas system of the vehicle.

Through the canvas system, we can track the telematics as well as  send a series of commands to the car. This would help check the location, battery level, engine level (whether it is on or off), etc.

TST: What is the main challenge you faced being somewhat a new service here in Malaysia?

Leon: Initially, the main challenge was about education the public about what car-sharing was. However, over the past 11 months, that has evolved and we now have 175,000 users, and we are seeing more people starting to be  familiar with the platform.

Currently, our main struggle is to get more cars out there as the demand is growing. Right now, we have 850 cars active and deployed, and we will be deploying another 150 more by the end of the year.

TST: What is the pipeline for SOCAR in 2019?

Leon: In 2019, we aim to have 3,000 vehicles and expand our geographic presence in the country. We are setting up our hubs in Malaysia’s central areas – Klang Valley, a southern hub in Johor and soon one in the norther region.

In addition, we are exploring to new business models when it comes to shared mobility in Malaysia.

2018_06_21 - SOCAR Infographic-01 (1)

So, why not give SOCAR a try! As a great incentive, you will receive 2 complimentary hours in a SOCAR vehicle.

You may sign up here or download the app on Google Play Store or Apple App Store.

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Christmas Wish List 2018 (PC Hardware): AMD Radeon RX 560 and Ryzen 1300X

It’s starting to look like Christmas, however, your desk table could be looking quite miserable – without a gaming PC to hide in your cave to play over the festive season.

Being at the end of the year, you have accidentally burst your due to the (countless) overseas holidays, the 11.11 Singles Day Sales and Black Friday Sales.

And you somehow forgotten that one of your priorities was to get yourself a customised gaming PC before 2018 ends.

Since, you can’t afford to break the bank nor you’re willing to sell your kidney(s), we at TechsideTales have two piece of hardware – graphics card and processor that could fit your budget without giving up one of your organs.


Photo Credit: PCC Zone

It is common knowledge that we need a decent graphics card to enjoy most of the latest games out in the market.

With Steam always giving discounts on our favourite games, certainly you’d want to a GPU that would do wonders yet with a budget.

Being out for more than a year, the AMD Radeon RX 560 is one GPU you do not want to miss. Despite it is an entry-level GPU, you’d be amazed what it can do for you.

  1. Being an entry-level GPU, you would only need to spend less than RM900 where you can play most of the hottest and latest games at 1080p. Why pay more when you can pay less and play the same games on ‘Medium settings? Unless, you’re mad on ‘High’ or ‘Ultra High’ then please sell that kidney(s) and look elsewhere.
  2. The AMD Radeon RX 560 delivers smooth and fantastic gaming experience at 1080p. If you’re somewhat late to play games such as Grand Theft Auto V, The Witcher 3: Wild Hunt and DiRT 4, your gaming experience would be smooth as a butter.
    And if you’re still a serious player of Overwatch, you can crank the GPU settings to high quality and performance will not be compromised.


    Photo credit: Lazada Malaysia

  3. At the same time, the RX 560 supports modern technologies (well one-year ago) like Free Sync, HDMI 2.0, DP 1.4 HBR, HEVC 4K decoding, Radeon Chill and Radeon ReLive. Also, when this AMD GPU is on the run, expect minimal to zero noise while keeping temperature cool around at 34 Celsius when idle and under 60 Celsius during heavy performance.

Meanwhile, it is obvious that you’d need to get processor for your cost-efficient gaming rig, right?Sticking with AMD and theme of on-a-budget, the processor that would go hand-in-hand with RX 560 would be the Ryzen 3 1300X.

Before any judgment befalls us, yes, the Ryzen 3 1300X has been in the market around the same time as RX 560, but let’s look at some of its advantages.

Photo credit:

  1. Similarly like the RX 560, the AMD Ryzen 3 1300X is tailored for those gamers who are looking to build a cost-friendly gaming rig. At less than RM600, it provides an outstanding performance while heavily gaming at 1080p or higher.
  2. And if you’re the type of people who enjoy overclocking, then you’re in luck as the Ryzen 3 processor comes unlocked – making overclocking a breeze. In addition, if you want overclocked over to 4Ghz, you’d just need to invest more in a good water cooling or air-cooling solution for your rig.
  3. On top of gaming, this affordable AMD processor is capable of handling basic video editing and Photoshop. And if you’re into multi-tasking, with enough of RAM (min of 8GB), you would barely experience any hiccup or lag in terms of performance.

In conclusion, if you are going down the path of a budget gaming rig, do consider the AMD RX 560 and the AMD Ryzen 3 1300X as your preferred GPU and processor.

And if you’re looking at getting an ultra-thin monitor, maybe Dell Ultrathin 24-inch would be your cup of tea. To read our review about it, click here.






3000 cyber threat alerts left unaddressed daily by local companies

*press release
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Photo by Pixabay on

Despite facing high potential cost to their business, Malaysian companies are not addressing at least 60% (3,000) of the 5,000 cyber threat alerts they received daily, according to the Cisco 2018 Asia Pacific Security Capabilities Benchmark Study.

Beyond that, those who faced breaches in the past twelve months have stated losses ranging from USD$500,000 (RM2.078 million) to USD$10 million (RM41.6 million) or more from such attacks. This includes costs from loss of revenue, loss of customers, and out of pocket expenses.

Consequently, 84% of respondents revealed that their company has suffered a breach in the past year, alone, highlighting the scale of the challenge companies faced in tackling the rapidly evolving cyber threat landscape.

According to Albert Chai, Managing Director of Cisco Malaysia, “The lack of focus by Malaysian companies in addressing threat alerts is a cause for concern, particularly in the wake of the recent slew of ransomware attacks. Given that digital innovation and adoption have been a key theme in Malaysia in the past decade, the ability to tackle these risks is crucial in ensuring the long-term success of Malaysia’s digital economy.”

However, it is not all bad news for Malaysia as the study also revealed that local companies are faring better than their regional counterparts in prioritising personnel training in the aftermath of a breach.

59% of Malaysian companies place this as a priority as compared to 54% in Korea, 46% in Singapore and 33% in Japan.


Photo 1 (1)
 (L to R) Victor Lo, Albert Chai and Joshua McCloud

This sentiment is echoed Victor Lo, Head of Cybersecurity who believe that more than employing the most cutting-edge technology and solutions, equipping people with the right skills and capabilities is paramount in building a robust cybersecurity posture.


“The best form of security to combat the high volume of attacks is still ‘human’ security. We recognise that only the industry can train the industry. Thus, we have been working very closely with organisations such as Cisco to train the next generation of cybersecurity professionals here in Malaysia,” Victor added.

Given the growing scale of cyber threats, respondents say they expect scrutiny of their security policies to increase over the next one year. This is especially as customers and stakeholders are keen to ensure that their data is protected.

Joshua McCloud, National Cybersecurity Officer, Security & Trust Organisation at Cisco called on organisations to consider cybersecurity from an enterprise risk management perspective.

“Improving security preparedness starts at the top of the boardroom level, and executives need to see cybersecurity as a serious and legitimate threat to the business. This coupled with the right approach in communicating cybersecurity threats by experts will help to significantly improve organisations’ cybersecurity posture,” Joshua concluded.

Be Fun, Be Free, and Be Famous with #runfreefun

So, the school holidays are finally here! And with most of you students are now with so much free time, that does not mean you can’t be productive and creative this school break.

That said, this school holidays, TikTok wants you to have fun and creatively express yourself with its celebrity-studded #runfreefun campaign.

Step by step

From Nov 10 to 24, join Janna NickNazim OthmanAnzalna NasirShukri Yahayaand Saharul Ridzwan in their journey to discover exciting and fun TikTok features and trying out unique video challenges.

Don’t be left behind and start shooting creative videos of yourself while using the hashtag #runfreefun and tag your favorite celebrity to show off your talent.

Who knows, you might even get a call out by your favorite star!

Whether you’re a beginner or a pro, old or young, TikTok is a unique platform that encourages creators to express their passion and creativity without borders.

For many, it is also a platform to feel closer to their favourite celebrities, friends or set foot into the world of fandom.

Used in over 150 countries, TikTok is the world’s fastest growing global short-form video app.image005 (1)

In September, it became the most downloaded app in the US, surpassing other popular social media apps.

In Malaysia, TikTok continues to be a trending platform for users, brands, TV programs and celebrities to reach out to a wider audience with exhilarating local challenges.

Here is how to be part of the fun:

  1. Download TikTok by visiting the iOS or Android app stores and sign up for a free account
  2. Open the app, and click on the ‘+’ sign at the bottom of the menu to start a new shoot
  3. Select your music, stickers or effect to spice up your video
  4. Click the red record button and have fun showing off your moves
  5. Click on the ‘✔’  icon to see the video, add fancy effects or filters to your video
  6. Click ‘NEXT’, add the hashtag #runfreefun and tag your favorite celebrity and friends
  7. Post the video on TikTok and your other social media channels to get more views!

To help you make a cun melecun TikTok video, we have compiled top three tips from TikTok below:

  • Use stickers and AR effects – Get creative by adding popular stickers and visual effects. Tapping the sticker icon on the bottom-left will allow you to  browse the various face filters and AR effects. Popular effects include changing hair color, make up palette, and raindrop control.
  • Cool transitions – Record in small batches or in slow motion to allow space for you to include transitional effects. Click on the filter or time effect to set your video pace. The trending TikTok challenge,  #pillowchallenge is an example where you can use multiple short shoots to create an awesome transition video.
  • Duet screen – Want to sing alongside your favorite artists? Or mime to a funny conversation? Pick a video that you want to duet, and hit the share button to choose the duet option from the bottom of the screen. Now, just record your own video while the selected video is automatically playing on another side of the screen.image001

Modern data management strategy is key to hasten digital transformation

*press release
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With data now a critical asset and digital currency for progress, organisations in Malaysia must be vigilant to safeguard it as well to harness the power of their information.

In light of this, Veritas Technologies has stressed the importance for organizations to implement a modern data management strategy to quicken their digital transformation journey.

According to IDC, by 2020, 28% of all enterprises in Malaysia will have fully articulated an organization-wide digital transformation strategy as they move to compete in the digital economy.

At the core of their digital transformation journey will be data – collecting, storing, analyzing and utilizing this data will inspire innovation and in turn, drive businesses into the future.

Veritas Technologies Asia South region sales & engineering head Raymond Goh shared that an estimated 50% of data stored by companies is dark data.

Photo 3 - Raymond Goh, Head, Asia South Region, Sales & Engineering, Veritas Technologies

Goh: Data management concerns are increasingly rising.

“This means that businesses have not assigned any value to that data. Data management concerns are increasingly rising among organizations as they are drowning in data but starving for insights and lack a systematic way to turn the data into action.

“With a data management strategy, organizations will be better prepared to make strategic choices around data collection, data storage, utilization and the location of that data – and how it can be safeguarded against cyber-attacks,” he said.

Photo 2 - Ravi Rajendran, Managing Director, Asia South Region, Veritas Technologies

Ravi: In Malaysia, key sectors that are heavily data driven include FSI, telco, utilities and public sector.

In addition, Ravi Rajendran who is the Asia South region MD highlighted that Veritas has been providing a comprehensive approach to the data opportunity and helping businesses discover and implement the right data protection and software-defined storage solutions.

“In Malaysia, key sectors that are heavily data driven include the financial services industry (FSI), telecommunications, utilities and the public sector,” he added.

Meanwhile, Veritas has earned top worldwide market share in backup and recovery, archiving software and management software-defined storage (SDS) for 2017 by revenue.

The company recorded a market share of over 24% in the backup software market and over 11% of the market share in archive software.

Their leading position globally is also reflected in the Asia South region comprising of markets such as Malaysia, Singapore and Thailand.



Four is the new lucky number: Samsung Galaxy A9

What would be the first feature you’d consider when you are looking for a new smartphone?

For most of us, the number one feature that we are looking for is a high-performance camera, right?

At the same time, many smartphone brands have focused their efforts to develop a camera that delivers in quality and range.Galaxy A9 Lemonade Blue

Some brands have even collaborated with well-known camera brands to further boost image quality while adding one or two additional lenses.

Having that said, Samsung has recently set the standard for smartphone cameras as its upcoming Galaxy A9, will be the world’s first rear quad camera smartphone in the market.

In an email interview with Samsung, it said each lens on the Galaxy A9 serves a different photography functions which allow users to get the best out of the moment that they’re capturing.

Premiering as the world’s first rear quad camera smartphone, the Galaxy A9’s four lens will provide:

  • Telephoto Lens: featuring a 10MP 2x optical zoom to capture extreme details at a distance
  • Ultra-Wide Lens that enables users to capture and share the image with the same viewing angle as the human eye and take wider panorama shots with less panning
  • Depth Lens that gives users the capability and freedom to manually manage their photos’ depth of field and focus on the subject, without changing the viewing angle or distance.
  • 24MP Main Lens enabling users to take clear and bright images in both bright and low light conditions

“Ultimately, it is our goal is to innovate technology to enrich our consumers’ lives.

“Therefore, the replacement of a DSLR or digital camera really depends on the consumer’s experience with the mobile camera. Each consumer has a different needs and expectations,” Samsung said.Galaxy A9 Backshot_Caviar Black

Samsung added that the Galaxy A series is mainly designed for millennials and like-minded consumers who know what they want from a smartphone.

“What they are looking is for a stylish and convenient mobile experience that brings the best of the Galaxy design heritage, experience and innovation together to suit its users’ modern, busy lifestyle.

“Also, the Galaxy A9’s innovative rear quad camera and Intelligent Camera is optimized for the Instagram generation who seeks to capture and get the most of every life moment.”

Samsung added that the brand is committed to deliver industry-leading products that deliver meaningful progress to consumers and serve the needs to their modern lifestyles.

“The Galaxy A9 is the perfect example of this; coming with the world’s first quad rear camera smartphone, the Galaxy A9 introduces a set of innovative technologies to the Galaxy family and promises endless possibilities and smartphone experiences for its users.”

Meanwhile the Galaxy A9 also sports a reliable 3,800mAh battery life with internal storage of 128GB and up to 512GB of expandable memory while running on 6GB of RAM.

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Why buy when you can rent games

Do you remember the good ol days when owning a console gaming was decently affordable?

Let’s forget about the countless pirated games on the Sony Playstation 1 and Playstation 2 or even the Nintendo Wii.

But the golden years of the Playstation 3 and Xbox 360 where an AAA game title would cost less than RM200.

man holding brown leather bi fold wallet with money in it
Being a console gamer today is not a cheap hobby.
Photo by on

Today, the cost to own titles on the current gaming consoles; Playstation 4, Xbox One and the Nintendo Switch will not necessarily cost you an arm or a leg but, it will definitely drain your wallet to a fair bit (worse, if you own multiple consoles).

Here’s a thought, have you considered of renting a game instead? You can save some money there and you’d be probably be more motivated to play as you will need to return it within the set period.

At the same time, you could be a console gamer who have untouched or completed games which are just collecting dust on the shelves. Would you want to earn some passive side income with renting out your games?

arcade buttons computer design
NSW Mario Kart 8 Deluxe retails at RM219 (new) Photo by Pixabay on

If your answer is yes to both questions, then you’re in luck as TechsideTales had the opportunity to speak to Danny Siah, the founder of Kongsi Play – a game sharing platform for console gaming.

TST: So, tell us what is Kongsi Play and what motivated you to come up with this concept?

Danny: Kongsi Play is a platform where gamers can either rent or loan out their console games. By doing so, it will help to reduce the cost to purchase games, especially for games on the latest consoles such as the Nintendo Switch and the Playstation 4.

The inception of Kongsi Play came about when I wanted to buy the Middle-earth: Shadow of War on the PS4 but it was priced at RM200 (at launch price).

Hesitant to fork out so much, I thought to myself if I could rent the game from someone who is no longer playing their copy.

However, after searching online, there was no game rental platform in existence, hence this is how Kongsi Play was born.

TST: How does your game sharing platform work?

Danny Kongsi Play 2

Danny:  We must gain he market acceptance of rental games 

Danny: By joining Kongsi Play, you may opt to be a subscriber and a vendor or both. As a subscriber, you will need to pay a one-time deposit fee (refundable upon unsubscribing) while paying a monthly fee for credits to rent the games.

We charged a deposit fee to protect the games that subscribers are loaning and to avoid scammers and theft cases.

For vendors, these are the gamers who have tons of games sitting on their selves just collecting dust. They will be able to earn daily commission for games they have rent out to subscribers.

By doing so, they (vendors) can turn their unused assets into passive income and help them to sustain their gaming interest.

TST: With that said, how would Malaysian gamers benefit from Kongsi Play?

Danny: Today, being a console gamer isn’t cheap and because of this most people have shied away to own a gaming console. Unlike back in the day of the PS2 era, everyone would have owned one due to the cheap (pirated) games.

However, owning a PS4 is now somewhat considered a niche as with the rise of mobile and PC gaming as cheaper alternatives.

So, we at Kongsi Play are looking to reduce the cost of playing console games by allowing gamers to rent games to and from one another.

The day when every child has a console again, it will be the day that we have completed our job.

The good old days when console gaming was affordable (PS2 and PS3 era)
Photo by Stas Knop on

TST: With the rise of digital purchase and the impending stream-to-play services, how would these affect physical sales of console games and Kongsi Play? Do you foresee this as a challenge?

Danny: There’s no denying that in the next decade or so, the digital age will come. However, in today’s world, the big problem with digital games is that no matter the discount, all the money spent on them will be gone.

You can’t trade-in or rent out digital games to recover your losses unlike for physical games. Selling allows you to get back a small fraction of amount you initially spent – hence it is only a subpar solution.

buttons close up controller dark
Ever thought that you can make passive income by renting out your console games?
Photo by suludan diliyaer on

And that is where we come in with Kongsi Play. Gamers can rent their games out for a few months and then sell it elsewhere to make a profit or continue to rent it out.

If we do succeed, there would be a reason for gamers to own a physical copy of ta game where it may even cause a delay of the digital age for another decade.

In regard of streaming games to play, PlayStation Now already exist but it will be another several more years before our Internet speed is fast enough to play games with zero latency.

TST: What are some issues that you foresee and how would you overcome them?

Danny: In the short term, we must gain the market acceptance of rental games. Gamers are used to buying and selling games where in most cases, rental is out of the question.

We need to educate the market on why game sharing is much better because it is a cost-efficient way to play more games just like during the days of the PS2.

As for the long-term, we could be faced with potential lawsuits from big game developers once we have expanded to Southeast Asia.

However, as of now, there aren’t much laws regarding  renting out of physical copies of games in Malaysia.

That said, by no means we are ripping off the game and supporting piracy, we are simply facilitating people to rent games to each other.

So, this is a grey are and we are unsure whether it will give us trouble in the future.

And if you ask me, Kongsi Play is beneficial to game developers because more people are able to try their games and may even buy after playing.

This is certainly much better compared to foregoing the console entirely due to sky-high game prices.

And if you’re interested to find out about Kongsi Play and to be part of their beta, please click here.


Kongsi Play has the latest games for rental

Go crazy with Neffos C9A

When it comes to budget smartphones, often if not always, we would tend to question their features while associating these smartphones to be off poor quality.

In most cases that could be true but not all affordable smartphones are made equal (as bad) as the Neffos C9A could possibly be the smartphone in this category to go for.

Being known for bringing higher-end features to both entry and mid-range level, Neffos has designed the C9A to no exceptions.


Neffos C9A

Right out of the box, you would be surprised by the elegant design of the C9A – kudos to Neffos for designing an affordable smartphone to have a classy look. Also, you would not have to worry about fingerprint smudges on the back of the C9A as the body is completely made of plastic – but a good quality of plastic.

On top of that, the device is lightweight (only 145 gram) and compact where you can use it with just one hand – without facing any inconvenience. The fingerprint scanner, yes, you read this right, is at the right position where it requires little to no effort to unlock the C9A.


At the same time, the C9A features a FullView 18:9 aspect ratio display that is often most seen on the more expensive smartphones. This makes viewing video content and multimedia great especially you’re always on-the-go.

In terms of audio, the C9A’s mono speaker is pretty good – not too soft nor too loud – however, if you do want better audio and privacy, Neffos has provided a 3.5mm audio jack unlike some higher tier smartphones.


For the price you’d need to pay for the C9A, Neffos did not forego the microSD slot for memory expansion as its internal storage is just 16GB.

For performance’s wise, the C9A is powered by a Mediatek MT6739 running on 2GB of RAM. For the daily run of the mill (calling, texting and social media), the device runs decently well.

However, if you expect to play games, you may be faced with some hurdles. At the same time, you should consider the number of apps on the C9A to avoid slowing down the device.


Meanwhile, the main rear camera on the C9A boast a 13-megapixel single lens camera with an aperture of f/2.2. Being priced as what it is, the quality of camera is acceptable. It takes fairly good photographs, specifically when there is sufficient lighting. Quality takes a dipped in low-light environments.

The front 5-megapixel front camera is enough for the casual selfies.

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Photos taken on the Neffos C9A

In regard to battery life, the device has a non-removable 3020mAh battery where it could last a day with active use. If you’re thinking on binging on Netflix or YouTube, it would last you about three to five hours. On that note, if you’re a heavy user on multimedia, remember your powerbank.

Being in the affordable range (below RM500), the C9A does not have any fast-charging capabilities, however, this is expected. Nonetheless, for what is priced, it has a moderately good battery life.

So, if the Neffos C9A is something you’d love to get, why not check out Neffos Malaysia official store on Shopee.


E-Commerce the Forefront of Retail Shopping

If you had not known, online shopping has become the game-changer for many retail brands. From fashion to food, electronic appliances, home furnishing and many more. All of these industries have ventured into e-commerce and found significant successes.

And if you’re still unaware or rather skeptical of online shopping, perhaps you may want to consider starting now by making your first purchase.


Let’s say you want to buy a smartphone, but you don’t know where or how to buy. Why? well, here are some points to guide and convince you to log-on to that app or website that is available at your fingers. Among the many perks online shopping is that:

  1. It’s Convenient. You can shop anytime and anywhere by either logging onto the e-commerce website or via their mobile app.
    So, gone are those days where you don’t have to brace traffic jams, struggle finding a parking spot and queue at the payment counter. By just a few clicks, off you go with your purchase.
  2. Various Payment Options. Unlike the brick and mortar retailers, your only options to pay is either cash, debit card or credit card.
    With online shopping, you may opt for credit/debit card, online transfer and even cash-on-delivery (COD).
  3. Aside from purchasing convenience, it also provides Delivery Options. With every purchase, you can opt to have the items delivered right to your doorstep. However, if you still feel that you want to retrieve the items yourself, you can opt to purchase the phone at the store and you can go get the items later.
  4. Online shopping provides Prices Comparison. Instead of having to hassle yourself to visit every shop to compare prices, by browsing through an e-commerce platform such as Shopee, e-sellers are required to display the products prices openly.

Not convinced yet? No doubt that there’s this tingling urge that you are feeling to start your shopping spree online.

Fortunately, you’re just in time, especially if you’re thinking of getting a new smartphone where Neffos Malaysia is providing great deals and offers with the ongoing Shopee 11.11 Big Sale.


If you need to know why you should own a Neffos smartphone (or two) via Shopee, here’s why:

  1. Expect to pay less than RM800 or lesser to be the proud owner of a Neffos smartphone as prices will be Discounted up to 50%! On top of that, Neffos Malaysia will be giving additional vouchers* to make the deal even sweeter.
  2. If you’re worried about shipping fee, you don’t need to as Shipping is free. Also, the smartphone will be shipped directly from Neffos Malaysia, so rest assured, your smartphone will be arriving safely.
  3. Neffos Malaysia is providing 2 years warranty for their smartphones for their smartphones. At the same time, Neffos Malaysia is giving away their Neffos Premium Gift Box (headphone, keychain and a selfie stick) when you purchase any of Neffos selected smartphones.
  4. Also, Neffos Malaysia is giving a 3 months 1-to-1 exchange with a money-back-guarantee if you’re thinking of changing to a different model.

So, what are you waiting for and log on to Shopee to enjoy the great offers by Neffos Malaysia.

To find out more for Neffos Malaysia discount vouchers, click here.

Also, visit Neffos Malaysia official store page on Shopee here to find out on the hottest deals during Shopee 11.11 Big Sales.

Shopee 11.11 Big Sales

From Oct 25 to Nov 11, Shopee will be having shocking flash sales with different product focuses each day.

With more than 400 brands participating, Neffos Malaysia is one of the brand partners for the campaign.

During the flash sales, Neffos Malaysia is offering 10 smartphone variants where they will be offering up to 50% discount on selected model.

In addition, Neffos Malaysia will offering plenty of amazing and exclusive gifts with every purchase of its smartphone.

Do also visit Neffos Malaysia’s Instagram and Facebook page as they will also having a special giveaway on both social media platforms in conjunction to Shopee 11.11.

Make sure you don’t miss out this opportunity to grab sweet and awesome deals by Neffos Malaysia!



Mentor Graphics HPC Application Development Environment Now Available for AMD EPYC™ and Ryzen™ CPUs and AMD Radeon Instinct™ GPUs

* Press Release

AMD has  announced the availability of the Mentor Graphics® Sourcery™ CodeBench Lite Edition development environment for AMD EPYC™ and Ryzen™ CPUs and AMD Radeon Instinct™ GPUs.

The Sourcery CodeBench Lite Edition is a no cost, complete C/C++ and Fortran development environment for scientific and high performance computing (HPC) applications.

Designed for complex multicore heterogeneous architectures, it allows AMD Radeon Instinct™ GPUs to be targeted for execution using the industry-standard OpenMP® and OpenACC Application Programming Interface (API) specifications.

This recent release includes a GNU-based C/C++ and Fortran development tool chain for Linux platforms.

“AMD’s innovative hardware technologies combined with Mentor’s leading Sourcery CodeBench Lite environment will help the company’s growing customer base in developing high performance computing and embedded products.

“This integrated solution will allow AMD customers to build, debug and analyze embedded software for multicore, heterogenous applications with high productivity and optimized performance,” said Dr. Randy Allen, director of Advanced Research, Mentor Embedded Platform Solutions.

Additionally, Ajit Mathews, corporate vice president of Software Development, Compute and Machine Learning, AMD said, “Mentor’s Sourcery CodeBench Lite Edition enables developers and domain scientists to create optimized applications targeting AMD CPUs and GPUs,” said .

“By combining common HPC programming languages with the ability to target execution onto AMD Radeon Instinct™ GPUs using industry-standard specifications, Sourcery CodeBench Lite Edition allows developers to harness the power of AMD CPUs and GPUs for next-generation HPC applications.”

In 2014, AMD and Mentor Graphics (now Mentor, A Siemens Business) established an embedded software ecosystem for developers to offer powerful open source tools for building, debugging, analyzing and optimizing embedded software.

With the release of Sourcery CodeBench (AMD GCN) Lite Edition, AMD is expanding its reach into the HPC market with its Radeon Instinct™ line of GPU accelerators.